The Power of Articulation for Lean Design Teams

As designers, we often face a screen of options and the uncertainty of not knowing which way to go. An easy move is to choose the option that feels safest to defend with a familiar heuristic. But uncertainty doesn’t have to be a roadblock. It can be an invitation to pause, articulate why each option matters, and in doing so, uncover the clarity and conviction that make a design persuasive…

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